Beyond the brand
If we accept that change is the only constant force, then how to best adapt to changes is the primary question facing all businesses in all industries. Luxury is no different, and yet the luxury and fashion industries have historically been slow to adopt changes, and luxury e-commerce is one area that continues to lag behind the progress of other retail competition.
As the world continues to change to adopt an even stronger digital-first approach, luxury brands must change to meet the needs and expectations of an evolving client-base.