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Vice President, Marketing Science

Amanda Shiga

Amanda Shiga is Vice President, Marketing Science at Valtech and longtime Sitecore MVP based in Toronto. Her practice focuses on measuring, optimizing and personalizing the digital experience for a portfolio of international clients, as well as applying data science techniques to marketing scenarios.

My Insights

Making the case for upgrading to Sitecore 7.2 7.5 and 8

2025-12-04

Should you upgrade to Sitecore 7.5 or 8?

With the releases of Sitecore 7.5 and 8, Sitecore owners have a decision to make on how best to plan their upgrade road map. We look at what questions need to be answered before making those decisions.

2025-12-04

Why upgrade to Sitecore 9

There has been much publicity around Sitecore’s latest release, version 9, which comes with significant advancements in marketing, data, automation and customer experience management. For many organizations, the decision to and justification for upgrading can be challenging, especially if their current build is stable and daily operations are running smoothly. This acts as a guide for organizations so that they can understand the benefits and considerations for upgrading to Sitecore Version 9.

2018-01-05

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