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Retail

Transforming retail with experience innovation

A woman with curly hair smiling while wearing a white virtual reality headset and holding controllers, immersed in a VR experience.

Redefining post-pandemic retail success

Retail success today hinges on an organization’s ability to create seamless, personalized experiences that resonate with consumers across all touchpoints.

At Valtech, we’re pioneering this transformation with our innovative approach, which drives growth, efficiency and customer loyalty for leading retailers worldwide.

Our unique methodology combines deep customer insights, sector expertise and cutting-edge technology to deliver experiences that exceed customer expectations.

By integrating data and AI throughout our solutions, we empower retailers to make informed decisions, optimize operations and deliver personalized interactions that foster lasting customer relationships.

  • A woman interacting with a touch-screen control panel mounted on a wooden wall inside a home.
  • A woman’s hand wearing a large gemstone ring, browsing various rings displayed on a green jewelry tray.
  • A woman in a white cap with her eyes closed, smiling gently while raising her hands to her face, blocking the sunlight.
  • A person using a smartwatch to make a contactless payment while another person holds a card reader.

Driving retail innovation

Our comprehensive approach to retail transformation is built on four key concepts, each powered by our data-driven framework:

1. Cultural relevance

We help retailers stay at the forefront of consumer trends and preferences, ensuring their brands remain relevant and resonant in an ever-changing market.

Personalized experiences are expected. To stand out from the competition, it is crucial for retailers to create meaningful connections with their target customers with each interaction.

  • Customer-first perspective. Adopt a holistic approach that prioritizes customer needs and preferences at every stage, using advanced analytics to understand and anticipate customer journeys, customer values and customer behaviors.

  • Segmented marketing with a niche approach. Tailor your marketing strategies to target specific cultural segments, recognizing and addressing the cultural differences that influence shopping behaviors and brand interactions.

  • Activation and media campaigns. Develop targeted, data-driven campaigns that resonate with your audience and drive engagement across channels.

  • Digital optimization. Identify and mitigate digital friction points to enhance the customer experience and drive innovation.

  • Loyalty redefined. Craft modern loyalty programs that foster long-term relationships through continuous engagement and community-building.

2. Unified commerce

We create seamless omnichannel experiences that reflect modern consumers’ needs for convenience, immediacy and deep emotional connection.

Our approach includes a focus on composable architecture, allowing flexibility and scalability without being confined to a single technology stack

  • MACH approach. Our composable architectures are microservices-based, API-first, cloud-native and headless.

  • Full-stack expertise. We provide end-to-end solutions, from strategic planning to technical execution.

  • Tech and data accelerators. We use accelerators in tech and data deployments to help our clients move faster in their retail business transformations, presenting a progressive and value-oriented way of working.

  • Omnichannel orchestration. Integrate digital platforms, logistics and inventory management for a cohesive and highly flexible customer experiences across all touchpoints — physical and online.

  • Data-driven personalization. Harness big data and AI to personalize interactions and drive memorable, unique experiences in real time.

3. Enterprise acceleration

We transform your entire enterprise to be more agile and responsive, optimizing technology investments for better returns.

This includes comprehensive change management and redesigning new operating models to ensure successful management of your unified commerce strategy with operational excellence daily.

  • Agile technology adoption. Modernize to flexible, cloud-based platforms that support swift updates and scalability.

  • Innovation culture. Embed agile methodologies and foster a product culture that encourage rapid testing and iteration.

  • Cloud-driven flexibility. Implement solutions that provide the agility to scale based on real-time market data.

4. Future-back innovation

We promote a bold reimagining of possibilities through innovative proof-of-concept projects that pave the way for groundbreaking advancements.

Our approach leverages AI combined with immersive technologies such as AR/VR to deliver the most meaningful, personalized and intimate experiences.

  • Design thinking approach. Use design thinking to anticipate and shape future products and services to help you stay ahead of the competition.

  • Culture of innovation. Promote daring proofs-of-concept and rapid experimentation with a test-and-learn mindset.

  • Predictive analytics and generative AI. Leverage AI to analyze customer data to predict trends and create personalized experiences.

  • Redefining experiences. Address the tension between effortless transactions and meaningful interactions. This ensure every customer touchpoint is both efficient and engaging.

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Data & AI: The foundation of modern retail

Underpinning all four concepts is our advance data & AI capability. We help retailers:

  • Build robust data infrastructures that aggregate and activate diverse datasets.

  • Enable decision intelligence through comprehensive dashboards and processes that provide actionable insights.

  • Apply AI and machine learning to analyze customer behaviors and predict trends.

  • Enable personalization at scale, tailoring marketing communications and product recommendations.

Our Data Strategy Quickstart workshop

Refine your data and improve your customer experience.

The workshop can help your organization identify achievable and measurable opportunities within categories such as:

  • Product recommendations

  • Loyalty programs

  • Search

  • Dynamic pricing

  • Next-best-action models

  • Communication and channels

  • Customer segmentation

  • Customer lifetime value

  • Inventory optimization

  • Omnichannel fulfillment

We’ll facilitate a collaborative workshop where senior resources are focused on the alignment of the most critical digital and data needs, helping you identify where digital and data products can deliver the most value.

The workshop looks like this:

  • Research and interviews. We will conduct one-hour interviews with executive leaders in addition to our own workshop prep.

  • Workshop. We’ll spend a half day with you prioritizing your business challenges and needs, identifying data use cases, setting priorities, then clarifying use cases by creating rough concepts.

  • Readout. Afterward, we will spend one or two hours recapping, synthesizing everything learned and creating a sequenced use-case roadmap.

You will come away from this workshop with a prioritized roadmap of use cases to focus on, an understanding of next steps and insights into Valtech’s own way of working.

To learn more, contact our Retail team today.

Explore our work

Case

Fresh

Case

The Very Group

Case

Coffee Roaster
 A barista in a gray apron preparing a coffee order for a customer at a modern coffee shop. The customer stands at the counter, while another barista works in the background near an espresso machine. The shop has a cozy, artisanal atmosphere with chalkboard menus in the background.

Case

Tesco Now
 Blue promotional graphic for Tesco Now, featuring the text 'Get up to 20 items delivered within 60 minutes' with a 'Place order' button below, encouraging users to quickly order groceries for fast delivery.

Shape the future of retail with Valtech

With our proven track record of delivering innovative solutions for industry-leading retail clients, Valtech is uniquely positioned to help you navigate the complexities of modern retail.

Our approach — combining deep tech expertise, customer insights, and innovative design — enables us to create experiences that propel your brand ahead of the competition.

 

Contact our Retail team today for a free consultation!

See what else we've done

Whitepaper

10 signs to go composable
Woman with glasses using a tablet in an office setting

Case

Findbolig
A person holds a smartphone displaying a real estate app

Case

The Very Group

Insight

The 3 trends defining retail innovation
A retail store employee wearing a white shirt and black pants is working at a checkout counter. She is using a laptop and a touchscreen point-of-sale (POS) system. The background features clothing racks, shelves with bags, and a sign reading “NEW COLLECTION.” The store has a modern design with bright lighting and sleek fixtures.
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